Mind the gap written on concrete

First, this isn’t just an ecommerce marketplace. It’s dedicated to WordPress eCommerce. That’s a pretty big difference when there are more than 20 other eCommerce platforms out there.

But even then, the question remains, aren’t there other sites selling eCommerce plugins and extensions for WordPress?

Do we really need another?

I think the core answer is still yes. Because most of the marketplaces out there sell products. They sell extensions. And while that’s great, there’s still a gap.

A gap?

Here’s the way I see it.

If you know what you want, and what you need, the current marketplaces and product sites are perfect. They solve a need. That need is the ability to procure a plugin or extension. If there were no more issues, maybe we wouldn’t need this site.

But the reality is that there are many people who have a different need than simply procurement. They have questions like, “Can WordPress and an eCommerce plugin do this?” or “How would I use WordPress and an eCommerce plugin to do that?”

The “can” and “how” questions are often answered in places completely distinct from the places where you can procure the right products. This makes it a two-step process.

  • Find the article that answers our “can” or “how” questions
  • Find the items referenced in the answers and buy them

What if we put those two things together?

What if we decided that your “how” and “can” questions could get answered on an independent and educationally-focused marketplace that also sold you extensions, for a variety of WordPress platforms?

That would be pretty awesome.

And that’s why I approached the only guy I knew and offered to help him create Shop Plugins. Because it seemed like a no-brainer to me.

I can’t wait to see if you all like it as much as I do.

Published by Chris Lema

Chris is a daily blogger, a public speaker, and product strategist. He helps companies leverage WordPress, and helps WordPress companies find leverage.


  1. So I guess you’re going to be filling the blog with educational posts about WooCommerce?

    WooCommerce and WooCommerce development tutorials? Maybe some WooCommerce plugin or theme reviews?

    Would also be great to get some quick and simple free plugins on here as well.

    • WooCommerce is a very large chunk of the ecommerce world in WordPress, but there’s a lot more than just WooCommerce ;)

      • Hehe!
        Brian – yes, more educational posts and tutorials. And as Pippin said the eCommerce on WordPress world is bigger than one plugin so we’re excited to teach, then help people choose an eCommerce platform that fits their situation.

    • Your avatar is making my head hurt :-p

  2. This is great. After seeing the launch of this yesterday, I had almost this same exact conversation with my wife. And that’s why I love seeing more eCommerce plugins come out as they are filling a need that has yet to have been filled. I don’t believe all the scenarios that users come up with will ever be filled. “If only a plugin would do (fill in the blank).” I am also looking forward to see what the future holds here.. cheers!

Comments are closed.